Real Madrid rebranding

The restyling proposal starts from the idea of updating the visual identity and logo taking into account the contemporary needs of a brand, while preserving the historical identity of the Spanish club, which is based on the concepts of royalty, elegance, and exclusivity.

The club crest is redesigned in its essential lines, stripped of any superfluous elements: the circular shape is retained while the iconic M of Madrid and the crown are reinterpreted in a minimalist style, resulting in a logo that is simpler, cleaner and elegant.